About Insight Republic

Your company is facing an overload of information.

You want to know how to utilize that information to determine insights that lead to new growth opportunities.

We at Insight Republic want to make your company more insightful – injecting insight skills and competencies into ongoing projects — building on the information you have at hand.

We want to enable your teams to come to the essence of the existing information.

We coach companies to build a human centric approach that will generate insights to feed your company’s innovative and creative strength.

We think that data is important and necessary, however data on its own is nothing without adding relevant human context.

Our Services

An insight without action is not worth your money!

We provide facilitation and training for all your brand and innovation projects.

We never start without deep diving into your existing knowledge.

We moderate consumer immersions and qualitative research projects in German, English and Dutch.

We deliver relevant consumer insights combined with clear and specific strategic direction for you to decide on.

We support there where all other consumer research companies stop and where insights fail to see the light of implementation.

We believe in team efforts – making your business human centric up to the top.

We believe that insight implementation requires empathy for consumers AND the decision makers alike.

We are committed to build human centric organizations

Insight Training

We have developed a teaching curriculum to identify insights that can be adjusted to your company’s situation and needs. We facilitate workshops to make your teams recognize true and relevant insights.

Facilitation of Insight Processes

You have to guide your team through a breakthrough project, establishing new consumer insights to reinvent a category or to disrupt competition.

Defining Brand Positioning in the digital age.

In the digital marketing context brands cannot just be “concepts” suggesting a better world or purposeful behaviour.
Successful brands in this new era are capable to establish meaningful  and equal relationships with audiences– integrating touchpoints effectively across the entire brand journey.
This way of brand thinking requires a fundamentally different approach to define brand positioning.

Establishing your breakthrough innovation agenda

We believe in the “Job to be Done” approach. However, we know that it doesn’t stop with only defining jobs to be done. We build on the job analysis defining new product and service experiences that do better jobs for people and with that we are able to tell you where and how to successfully enhance and improve technologies and business models.

We do that for B2C and B2B markets.

Cases

Mentions & Testimonials

I have been engaged with Johannes Hartmann for many years going back as far as 1995 up till recently. I don’t know any market researcher in the world that has his sophisticated competence.

His years of experience in different industries in different global business in different continents makes him absolutely unique. His gentle character and sensitive curiosity and his ability to be open for innovative research matters makes him an icon in his profession.
Johannes in action during the time we’d spent at the Estee Lauder Companies and I knew that no one could help us better crafting the positioning of the brand, getting the right insights, turning those insights into concrete actions, but most importantly educate our team to the consumer centric culture. Through in depth internal and external interviews, dynamic workshops, we have been able to define what makes the Cellcosmet brand special and to translate it into a brand narrative that helps us recruit new consumers, differentiate ourselves from others and build consistency across all consumer touch points. The work Johannes and the team have done has been incredible, the quality of the material is such that I very regularly go back to it to make sure that all decisions we take go in the direction we've set together. There is absolutely no doubt that the future successes of the Cellcosmet brand will be rooted in the work done with Johannes and Insight Republic.

From our Blog

Contact Information

InsightRepublic
Johannes Hartmann
Johannes Hartmann

 InsightRepublic has the tools and protocols to bring the consumer to the center stage of your marketing development processes.

Tel:

+31 618282787

E-mail:

Johannes@insightrepublic.com

Address:

Columbussstraat 139 2561 AE Den Haag Netherlands